Scoremore took a different approach to the SXSW conference.
Instead of doing showcases all week, they finished this week of music mayhem with a show that included an interesting touch of cameo and a satisfying peak to the long journey that was SXSW. Although a full production like Kanye West’s Saturday night is an incredible experience, there’s just something about coming out to a field and going to see a band or artist that is up and coming in the industry. The Sunday Swagger event had a mix of music to end the week well for the people that attended.
The crowd slowly but steadily accumulated as the day started off with acts from Rockwell Knuckles, Grieves, PAC DIV, Freddie Gibbs and DJ NuMark. Macklemore and Ryan Lewis got the crowd into it just enough to get the day going and to let 12th Planet carry on, and he did just that. He crowd surfed, brought out Skrillex, who crowd surfed, and passed it on to Kendrick Lamar and School Boy Q. Q started out the set alone and Kendrick finished while performing a few songs with Q. Big Sean went on following Kendrick’s set and brought on guests Chip Tha Ripper and Wiz Khalifa. Sean performed his song “Five Bucks” with Chip and “Gang Bang” with Wiz. All of the artists made smooth and quick transitions from set to set. So as Big Sean left near dusk, Steve Aoki was ready to carry the crowd into the night. During his set he dropped Warp 1.9 and by the end of the show jumped off one of the highest speakers into the crowd. Following this set is when things got interesting.
The remaining two acts were moved to the Red 7 venue on Red River. After a while of setting up inside, the patient fans were let in and able to enjoy the end of Sunday Swagger. After a set from Chiddy Bang, Bun B performed. For the final song Bun brough out Wiz Khalifa, Big Sean and Trae to perform their song “Phone Numbers.” Bun concluded the night and most people’s SXSW with a goose-bump-inducing a capella sing-a-long to Pimp C’s verse in International Player’s Anthem which finished with Bun throwing his hat in the crowd.
Grant D. Waring